Black Friday is the retail industry's favorite day. It is the day people line up at the wee hours in the morning and buy products they wouldn't normally buy. Arie Kruglanski a psychology researcher believes that a major factor in the phenomenon that is Black Friday, is the theory of need for closure. Some people take a long time to make a decision then take an action based on the decision, while others are quick to make a decision and then quickly make an action. Someone's need for closure can certainly motivate them to act.
In the case of Black Friday, it motivates people who don't think about a decision as much to take action quickly. They don't consider all the factors in that moment. They simply want the product and know they can "afford" (sometimes they have to give up things to afford the product) it, so they buy it. Retailers have noticed this is the main factor behind the success of Black Friday. Which is why they make deals that any quick decision maker would go for!
Being a big fan of Black Friday I realize now that I am very much an impulsive buyer. Also, I can easily justify a purchase to myself. Knowing that I am a quick decision maker, maybe now I will try to take my time before making a decision on Black Friday. We will see how that goes..
What about you?! Are you a quick buyer or do you think things out before making a decision?
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