Not on Social Media? Reconsider NOW

For those companies who don't know whether or not to be active on social media sites here is the market research study to PROVE you need to be there interacting with your customers!


The Retail Consumer Report surveyed 4,512 social media users as well as monitored multiple social media sites and review sites. The following are the key statistics that every company should know!


1.) 68% of people who complained online (whether it was on FaceBook/Twitter or a review website) had a response from the company
2.) Of those, 18% turned into LOYAL customers of the company they had a complaint about and bought more items from that company


This shows how powerful it is for a company to see a complaint and respond to that complaint. It could change a "hater" into a lover of your product. This is also an element of surprise for the customer.


3.) 61% of customers would be shocked if a company replied to their complaints on the web.


Do we need any more proof on why companies should be online?!