The Power of Asking the Right Questions

In a recent study done by the CMO council, revealed that many companies are not closing on close to 80% of their leads, or potential sales. There are a few reasons as to why this number is so high. The biggest being structural problems within the company. For example many respondents said they do not have the tools to generate and create new business opportunities. Another issue is that many people do not think sales and marketing departments are functioning as efficient as they could be. These different factors are severely affected sales in companies around the country. 


From one study that asked the right questions, they were able to identify these major problems within multiple companies. With this knowledge companies can now focus their efforts into creating stronger, more understandable structures. This study shows the power of asking the right questions and how it can lead to a greater understanding of a problem. While structure is always a challenge for companies, they probably didn't realize how much of an impact it was having on their sales and revenue. 


For the complete analysis of this study go to Marketing Today