While this was research done as a joke there are things to learn from this video. First, face to face interviews can reveal a lot more than an online survey or over the phone interview. Seeing the facial reactions of people to questions can help researchers will analyzing the data. However, the downside to face to face interviews like the Trump was doing here is that people are biased when they are being video tapped or looking straight at the interviewer.
We want to please others- its simply in our genetics. So, when someone is approached on the street like this they want to answer the questions the way they think the interviewer wants them to answer. They look for facial cues of the interviewer to help guide their questions.
So while there are some great things to face to face interviews, there are also some downsides that need to be taken into account when analyzing data!
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