Cvent recently did an article about how business school kids are becoming huge fans of online market research tools. Their reasons as to why are the fact that online surveys can reach much more people, are cost effective compared to the old school way of paper and pen surveys as well as there is a higher response rate.
I think a big place that Cvent missed as to reasons why students flock to this medium for research is that these students have grown up with technology. I think it is only natural for us to be most comfortable with technology and use that to gain insight into matters. I would venture that lots of students are more comfortable reaching out online than in person- just because this is what we are used to. Luckily the internet has allowed us to do research, in some ways better research because we are a technological generation. However there are the downsides to online market research still like Cvent discussed- not being able to reach every possible target market (ie people who aren't online and children). It also is minimizing our face to face interaction with the customers. I wonder just how important that face to face interaction is. How does it influence people's behaviors and answers to questions? Will the quality of information decrease because survey takers don't know the person who is "interviewing" them?
Importance of online market research goes on increasing day by day.market research tool helps for creating awareness about current market.It helps to understand market demand,economic situation,leading brands.online market research is relatively low in cost,so it became more popular among students of business school.
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