What Do Consumers Really Think?

 Sentiment Analysis is a tool that allows companies to see what people are saying about them. In the past, they have had to do surveys, polls, and focus groups to understand what people think about their company. The only challenge is, people may be biased or not truthful during the survey/interviews which has skewed the results for companies. With social media and people freely saying what they feel, companies can have a better grasp on what people think about them. 
 Sentiments types can be analyzed automatically by different platforms available, it can be analyzed by humans, or a hybrid of both. Once these are analyzed and documented, the program (or people analyzing) can create a report to share that gives everyone in the company a good understanding about what most people are saying about the company. For more in depth information on the analyzing check out a presentation given at the Text Analysis Summit in Boston.
In most cases, companies can alter their marketing strategies to work on common problems they have found through this information, or use things people love about the company in their marketing campaigns.More and more researchers are using this tool. Not only does it filter through data to help researchers understand all the information, it can take in infinitely more information then traditional routes. Below is an example of the easy to read results sentiment analysis can give you-

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Welcome!

Hello! My name is Megan and my greatest passion is market research. This may be strange however I find the psychology behind the decisions we make everyday to be fascinating. Trying to figure out the behaviors of people as they are shopping for different types of products and how they change their behaviors based on the product they are purchasing intrigues me.
As technology boomed, market research morphed into a whole new industry. Now many companies get their information from online polls, web analytics, keyword research, observational research and much more. With this blog my goal is to explore these tools and to see how companies are finding out what their consumer does, wants, needs, etc during the shopping experience.