Today I found a very interesting study about people's feelings towards Groupon now that about two months has past since their infamous commercial on the Super Bowl. Like any huge controversy the public upset has subsided, however Groupon has gotten lucky. Their like-ability wasn't severely damaged. Conversition did a study using text analytics with social media tools and found the following results:
Picture from conversition.com
This first graph shows how much Groupon came up in tweets or Facebook statuses or other social media tools. The spike is at the Super Bowl. Then gradually people stopped talking about Groupon. The interesting stuff is in the next graph-
Picture from conversition.com
In this graph the top line is measuring the positive talk about Groupon and the bottom line is measuring the negative talk about Groupon. So, clearly the social media world was upset with Groupon, voiced it but it seems as if the public has forgotten about the commercial and have moved on.
Maybe this is because of recent events in Africa and the Middle East or Groupon simply has a good idea as its business that people love. In any case, Groupon took a huge risk that could have potentially ruined their brand image and reputation, but luckily they were able to surpass it very easily and with little harm done to their company.
SO, do you think Groupon got lucky or did they know people would get over it so quickly?! What does that tell us about society today?
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